Team

President
As a third generation Californian and second generation San Franciscan, Don is also President of Pacific Nurseries. He earned his degree in ornamental horticulture at the University of California, Davis. His hands-on experience includes 15 years of success as a landscape contractor. Don gives back and remains connected to the landscape community through education, support and involvement in organizations including Pacific Horticulture and the San Francisco Botanical Garden. His “feel good” satisfaction comes from knowing the Bay Area is greener and more beautiful by helping his customers succeed. icon-envelope

Vice President
After 15 years of running a successful commercial photography business, Julie came to Pacific Nurseries in 1997 when she and Don Baldocchi bought the company. She spent the next ten years working with Don and the team of devoted employees to develop Pacific Nurseries into the quality operation it is now. Currently she works remotely dividing her time between working on marketing, integrating new technologies and her photography. icon-envelope

Purchasing + Dispatch
Don began his career in the nursery business as a young assistant at Pacific Nurseries. He continued his work while earning a bachelor’s degree at the University of California, Davis in Agricultural Economics and Business Management. Don worked at Pacific Nurseries for over twenty-two years, then moved on to earn experience in landscape construction and management on municipal and commercial projects. He returned to Pacific Nurseries where he brings new insights and valuable market experience that helps us meet the needs of landscape professionals. icon-envelope

Operations Support Will developed a close connection to nature early on while exploring his father’s landscaping job sites and being quizzed on the genus and species of plants while hiking Mt. Tam. With a background as a touring musician and tour manager, Will has gained experience in team management, collaboration, and organization through his years performing and traveling internationally. Recently joining the Pacific Nurseries’ team, Will’s focus is on operations management as he proudly continues the tradition of supplying the Bay Area with high-quality landscape material. Nothing makes him happier than to drive through San Francisco and see Pacific Nurseries’ plants adding to the beauty and charm of the city he grew up in. icon-envelope

Customer Service + Sales
Hugo began working for Pacific Nurseries in 2015 as a sales and customer service representative. His history includes work with several Bay Area retail nurseries in sales, purchasing, and management. He also has experience as an independent landscape consultant. Hugo brings unique customer experience to the wholesale nursery business and enjoys helping our customers succeed. icon-envelope

Customer Service + Sales
Sophia earned her degree in Sustainable Landscape Management and Design from Cal Poly, San Luis Obispo. As a member of our sales team, she brings hands-on experience from her work in commercial landscaping and irrigation design. She is interested in helping landscape professionals get all the plants that they need to make their project a success. And she looks forward to eventually getting the whole office to dress up in costume for Halloween. icon-envelope

Plant Production + Maintenance Andre joined Pacific Nurseries in 2015 and he is responsible for the health of our large plant inventory. He concentrates his efforts on plant nutrition and biological control. For over thirty years, he has worked in the nursery and greenhouse industries as a devoted supporter of independent small business and entrepreneurship. icon-envelope

Inventory Management David has been with Pacific Nurseries since 2006 and is responsible for inventory tracking as well as sales. David earned a degree in Horticulture and also majored in vegetable production. He enjoys growing and the production dimensions of the plant business. His history includes owning an orchid and honeybee business. He is currently interested in the many varieties of water-saving succulents. icon-envelope

Customer Service + Sales
Jason has worked in Bay Area nurseries for over thirty years. Before arriving at Pacific Nurseries, Jason started his career in greens keeping at the Half Moon Bay links. He also has expertise in field growing cut flowers and has years of retail experience and problem solving at local nurseries including a position as assistant manager. icon-envelope

Customer Service + Sales
Astrid came to Pacific Nurseries after working as a maintenance landscaper for many Bay Area customers. She honed her long-time love of plants into a science through work in the field and classes with the phenomenal professors at CCSF Horticulture Department.

Her experience as a legal secretary and years of customer service make her efficient and attentive. As a former florist, she also has a special love for unusual flowers. icon-envelope

Full-charge Bookkeeper
Jenny has more than 20 years of experience in the bookkeeping and accounting. She has been at Pacific Nurseries since 2006 and performs all accounting functions including: accounts payable, account reconciliations, general ledger maintenance, cash flow monitoring and financial reporting. Jenny earned her B.A in Accounting and Industrial/Organizational Psychology from San Francisco State University. She is a member of the American Institute of Professional Bookkeepers and is currently interested in obtaining a NACPB license as a certified public bookkeeper. icon-envelope

HR Manager Erick Soto serves as manager of Human Resources at Pacific Nurseries. His experience includes five years in a variety of management positions across a number of diverse industries including Public Administration, Retail, Consulting, Financial Management, Hi-Tech Startups, Non-Profits, and Small businesses.

Erick is currently working on a Management BBA from San Francisco State University with a minor in Media and Political Science. He enjoys volunteering on his spare time and has a high interest for entrepreneurship. icon-envelope

Accounting | AR Lori has over 20 years’ experience in accounts receivables and general accounting. She was born and raised on the Pacific Coast and enjoys spending her free time with family, reading science fiction and puttering around her garden. icon-envelope