As a third generation Californian and second generation San Franciscan, Don is also President of Pacific Nurseries.
He earned his degree in ornamental horticulture at the University of California, Davis. His hands-on experience includes 15 years of success as a landscape contractor.
Don gives back and remains connected to the landscape community through education, support and involvement in organizations including Pacific Horticulture and the San Francisco Botanical Garden. His “feel good” satisfaction comes from knowing the Bay Area is greener and more beautiful by helping his customers succeed.
After 15 years of running a successful commercial photography business, Julie came to Pacific Nurseries in 1997 when she and Don Baldocchi bought the company.
Currently she works remotely with the management team on strategic planning, business operations and marketing. In her free time, she enjoys being a board member of Point Blue Conservation Science, photography, volunteer ski patrolling, biking, cow-girling and cooking.
Will developed a close connection to nature early on while exploring his father’s landscaping job sites and being quizzed on the genus and species of plants while hiking Mt. Tam.
With a background as a touring musician and tour manager, Will has gained experience in team management, collaboration, and organization through his years performing and traveling internationally. Recently joining the Pacific Nurseries’ team, Will’s focus is on operations management as he proudly continues the tradition of supplying the Bay Area with high-quality landscape material.
Nothing makes him happier than to drive through San Francisco and see Pacific Nurseries’ plants adding to the beauty and charm of the city he grew up in.
Chase has fond memories of growing up with Pacific Nurseries as the family business. He remembers helping out on the yard as a kid, potting cuttings into 4″ pots, and playing in shade houses with his brother Will. Now years later, he is proud to be involved in the management of the business and is excited to help Pacific Nurseries continue to grow.
With a background in leadership his experience includes serving as General Manager for a popular LA restaurant and Director of Operations for an online apparel company. He is motivated to help people within a company operate as a cohesive team and he derives satisfaction in working to establish an environment where staff are happy, challenged, and improving. He believes that when a team operates with mutual respect and love for their jobs, they will in turn create a place that customers feel welcome and invited.
He assists in several areas of the business including operational oversight, process improvement, employee development, hiring, and strategic planning.
Customer Service | Sales
Debbie Catalano is a recent transplant from the east coast where she spent most of her time raising her family and running a small business rendering services in website development and marketing. With the encouragement and cheers from her family, and a strong desire to shift to a second career, Debbie acquired her degree in General Horticulture as Farmingdale State College in New York in 2018 and New York Certification in 2019.
Today, she embraces the west coast with her husband and best friend, Mark, and all that California offers. She is thrilled for the opportunity to join the Pacific Nurseries team of professionals, working together to facilitate our clients’ landscaping requirements.
She loves spending time with her family, hiking, paddling rivers and estuaries, camping, and most of all watching the hummingbirds with her grandchildren.
Jason has worked in Bay Area nurseries for over thirty years. Before arriving at Pacific Nurseries, Jason started his career in greens keeping at the Half Moon Bay links.
He also has expertise in field growing cut flowers and has years of retail experience and problem solving at local nurseries including a position as assistant manager.
Jenni is a California native whose fondest memories focus on the natural world and enjoyment of plants. From camping in the Sierra, to vegetable gardening with family in the Central Valley, to cultivating large perennial gardens of her own, she’s refreshed and delighted by time spent outdoors. She studied horticulture in college as well as volunteered at a local historic estate and community garden.
Prior to joining the Pacific Nurseries Sales Team, she had many years of customer service experience in healthcare and at an architectural firm.
She takes every opportunity to explore the history and architecture of the Bay Area, gathering ideas for her creative writing projects. An avid reader, she enjoys long walks through neighborhoods with prolific gardens and old houses.
At Pacific Nurseries, she’s honing her botanical Latin and plant identification skills while getting to know, and immensely appreciate, the people who beautify the Bay.
At age 16 Cody entered the world of horticulture when he successfully grew coffee plants from seed and was eventually able to roast his own cup of coffee!
He has spent the last decade studying landscape design, taking leadership roles at retail nurseries in the Bay Area, and starting his own landscape design and installation business in San Francisco.
Today, Cody is our Lead Buyer. He is passionate about improving our selection and availability of high-quality, water-efficient, and ecologically regenerative native plants including succulents and other dry-tolerant plants.
Cody sees the interconnections between creating healthy, human, emotional, physical, and interpersonal systems of ecology.
He says: “By enriching our landscapes, we enrich ourselves. When we enrich ourselves, we enrich each other—and the world as a whole. Our environment connects us all.”.
After an initial interest in plants was piqued by cultivating succulent cuttings, Michael has since become enthralled in the wonderful world of plants and the Horticulture Industry. He brings years of experience in customer service as a bartender and as customer service representative at a retail nursery before joining the Pacific Nurseries team. He’s enthusiastic to have the opportunity to be a part of one of the oldest nurseries in the Bay Area where he can further expand his overall plant knowledge, plant identification, and learn more about the nursery industry.
In his free time, Michael enjoys driving around the Bay Area and taking note of the landscapes and how plants are used together in park, residential and commercial areas. He also enjoys hiking and long walks with his dog on the weekends.
Megan earned her degree in Agricultural and Environmental Plant Sciences with a double concentration in both Fruit and Crop Science as well as Ornamental Horticulture from Cal Poly San Luis Obispo. She worked through college at both the crops unit and horticulture units on campus, growing avocados, citrus, poinsettias, houseplants, and cut flower crops to sell. At the end of her college career, Megan was a commercial nursery manager for a local farm supply store for a year and a half while finishing up her degree, then promptly moved up into the Bay Area at the end of 2021 after graduation to join the Pacific Nurseries team!
During her free time, Megan loves to take care of her own plants at home, hang out with her 8 frogs and 4 lizards, and wander around Mill Valley foraging and listening to her favorite bands such as Black Country, New Road and Steely Dan. She also looks forward to getting the whole office to dress up in costume for Halloween.
Julian earned his degree in Landscape Architecture from the University of California, Davis. He also has several years of customer service experience working in retail and from tutoring at College of Marin. He is interested in further broadening his knowledge of plants and learning more about the nursery industry.
During his free time, he enjoys listening to music, graphic designing, propagating plants in his garden, and looking for the next best food spots around the Bay Area.
David Kurtenbach Rivera has been a lifelong gardener and enjoys observing plants and trees as they change from season to season. Taxonomy and forestry are two of his favorite topics, and he very much enjoys plant identification as part of his work on the Sales Team.
Some of his favorite plants are the workhorses of industrial landscaping: Rhaphiolepis, Griselinia, and Vinca major. On the weekends, David is out enjoying beautiful views from San Francisco’s Parks.
David just finished his first year of a degree in Environmental Horticulture at City College of San Francisco.
Inventory + Plant Production
David has been with Pacific Nurseries since 2006 and is responsible for inventory tracking as well as sales. David earned a degree in Horticulture and also majored in vegetable production.
He enjoys growing and the production dimensions of the plant business. His history includes owning an orchid and honeybee business. He is currently interested in the many varieties of water-saving succulents.
Tanya came on board with Pacific Nurseries in October 2021 and is responsible for the management and oversight of inventory. Additionally, she assists the head of production where needed.
She earned her B.A. in Environmental Studies with a concentration in Agroecology and Sustainable Food Systems from U.C. Santa Cruz, where she participated in research conducting both greenhouse and on-farm trials. Professionally she has an eclectic background that has allowed her to bring a unique skillset to aide in her role here.
In her free-time, Tanya enjoys exploring the coastal regions, hiking, camping, collecting rocks and crystals, and of course propagating and learning about plants.
Rosa has worked in the nursery industry for over 37 years. 18 of those years have been with Pacific Nurseries at our Gabilan Growing Grounds identifying, propagating, and growing CA native and summer-dry-tolerant plants for Bay Area landscapes.
Rosa enjoys watching her plants come to life from the planting of seeds to the day she prepares to ship them off for sale. Today, she still takes pleasure in growing her knowledge of the agriculture industry.
In her free time, she loves spending time with her family and her four grandchildren, often teaching them about the joys of nurturing the life of a plant.
Office | Administration
As financial controller, Jenny focuses on the management and accounting operations at PN. She enjoys the financial analysis, performing internal audits and embraces the challenges of problem solving.
With her seasoned accounting background, Jenny provides timely and relevant reports to the management team as well as to external users. She works closely with the management team to create monthly and annual reports which provide not only a sense of personal satisfaction, but support Pacific Nurseries’ growth in the industry.
In her free time, Jenny enjoys travel, hiking and patio gardening.
Joe is originally from Boston and comes with 20 years of hospitality experience from the Hotel Industry. Through out the years Joe held many positions and learned many different skills including accounting. The plant world is completely new to Joe, and he is very excited to learn as much as possible during this new adventure.
In his free time, Joe is an avid Boston Sports fan, enjoys camping, live music, exploring the Bay Area, and spending time with family and friends.
Seiling is passionate about the Human Resources profession. She loves helping others and having the opportunity to make people’s working lives better, even in the smallest way.
Seiling started her Human Resources career over 6 years ago and has experience managing the different aspects of HR, including compliance, performance management, payroll, employee benefits, onboarding & safety.
She likes creating lasting relationships and has a strong belief in Steve Jobs’ maxim “the journey is the reward”. It is what inspires her to do her work with enthusiasm and challenges her to learn constantly.
Aside from work, she loves spending time with her family, traveling and enjoys nature.
Denika has always had a love and fascination with plants, so gardening has been a passion of hers an adult. Most of her professional background has been in the construction trades, but in 2016 she was hired on at a Nursery in Nevada and became even more interested in learning about plants, their specific needs, and even their therapeutic/medicinal properties.
She’s excited to have the opportunity to learn even more at Pacific Nurseries and be a part of a company that helps supply beauty around the Bay Area.
Aside from plants and gardening, Denika finds gratification in photography, lapidary work, and pyrography. In her free time she also enjoy hiking, and a weekend out on the boat is always good for the soul.
As an accounting assistant, Maria enjoys assisting the financial controller with her many accounting tasks and collaborating to create new strategies to help run things efficiently. She also enjoys helping other colleagues in the accounting department as needed.
Maria joined Pacific Nurseries’ team due to her interest in the beautiful environment that is surrounded by a wide range of plants. Maria is currently taking online classes at Skyline College and she is majoring in the nursing field.
During her free time, she enjoys creating artworks such as; canvas paintings, drawings, and sketches. She also loves spending time with her family when taking walks and during family trips.
Rodolfo is an Administrative Assistant at Pacific Nurseries mainly supporting the Accounts Receivable Department. He has a diverse professional background having worked in Fashion Retail, Inventory, and Import-Export Operations and is excited to work in the Nursery industry.
Some of Rodolfo’s personal interests include social sciences, traveling, and music.
“Extremely knowledgable, friendly and a pleasure to work with.”
Eli Wadley Fine Gardening Care